Product Management Insight

With the new SDK for Adobe Audience Manager, website data has traditionally been collected from an object or data layer on the page, or Adobe Analytics has forwarded the data into Adobe Audience Manager’s server, using Adobe Experience Platform Pipeline. Then Adobe Experience Platform Launch will send all website event data to Adobe Experience Platform’s Edge server where it will be federated out to the different Adobe Experience Cloud products including Audience Manager.

I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Audience Manager through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

Adobe Experience Platform Web SDK is intended to replace the existing libraries across our various Adobe Experience Cloud solutions such as appMeasurement.js, at.js, dil.js, and visitorapi.js. The important difference is that a library was written from the ground up leveraging an updated schema via Adobe Experience Platform Experience Data Model (XDM) to map and collect data agnostic of the solution the data is pushed into for further processing. I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Analytics through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

Adobe Experience Platform Web SDK consolidates solution-specific requests into a single payload for a seamless and much more simplified implementation. I coauthored this post on Adobe's Medium Tech blog as part of a series of blogs we're going to write about migrating existing Adobe implementations to the newly launched Adobe Experience Platform Web SDK. Here's a link to it.