Saturday, July 25, 2020

Medium Blog: Adobe Experience Platform Web SDK for Audience Manager

With the new SDK for Adobe Audience Manager, website data has traditionally been collected from an object or data layer on the page, or Adobe Analytics has forwarded the data into Adobe Audience Manager’s server, using Adobe Experience Platform Pipeline. Then Adobe Experience Platform Launch will send all website event data to Adobe Experience Platform’s Edge server where it will be federated out to the different Adobe Experience Cloud products including Audience Manager.

I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Audience Manager through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

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