Product Management Insight

As a SEO expert, your job and goal is to push your website on the top of Google’s rankings without crossing the line. No one can assure you that your site will end up on the first page when someone searches for a keyword. The first objective of a SEO expert should be to add relevant keywords in the Meta keyword list pertaining to his business. So every time you add new keywords in your Meta Keywords list, you wish that Google will cache/index your page immediately but it’s not an easy process. I have tried this before while optimizing a new Site and it took 2 months before that page was indexed.
Here are the important things I learned from that experience:
1. Content of your website should be relevant and present in abundance on the homepage as well as inner domain pages.
2. Other sites linking to your website is an important point. The more links other websites provide to your pages, the better chances you have to increase your ranking.
3. The page name is an important point. Usually we tend to ignore the page name. Search Engines do index pages based in the page name. For e.g. http://imilap.com/Indian-dating-Sites.asp. The other important tags on the page are the description, title and keywords.
4. Never try to bombard your keywords in the Meta Keyword tag as it only decreases your chances for your page to be index.

Here is a link to a website that will explain my last point in more detail: http://www.widexl.com/remote/search-engines/metatag-analyzer.html. Enter your URL name and this will give you an idea about what you can do to enhance the tags on your page. These are a few tips which might improve your website's performance.
I will continue to write more about Website/Search Engine Optimization in my future posts.

Search Engine Optimization (SEO) is always fun and challenging. For starters it is always good to use free SEO tools before they become competent. I would like to share with you some of these free tools on SEO. I am going to share free tools with you that I came across as these will give you a background on where to start. I started learning SEO using a tool called Overture. This tool is a part of Yahoo and is available on the Internet at http://inventory.overture.com. It will tell you what keywords are being searched most on Yahoo based on a month to month basis. You would have to start off by entering a keyword to find related searches. For e.g. If you enter the word ‘insurance’, it would show you all keywords related to insurance with their number of searches. This is extremely useful in case of optimizing an insurance website. Look at the screenshot below from http://inventory.overture.com for the results when I did a search on the keyword ‘insurance’.


Note: This tool will only show you the top 100 searched keywords.

The next tool I used can be found at http://www.keyworddiscovery.com/search.html. This tool is quite similar to the above tool but it harnesses the technology of Google and Yahoo. This tool reports 100 related keywords in the basic version but you can search up to 10000 keywords if you decide to go for the premium edition. So after you have added the keywords to the Meta tags of your Website using these tools, you can check your keyword ranking here: http://www.mikes-marketing-tools.com/ranking-reports. You can start doing this after 2-3 weeks of adding these keywords to your page. This will help you determine where your keyword ranks among all the major Search Engines. This is really helpful to be at the top of your game. Below is a screenshot.


Courtesy: www.imilap.com.
Finally I would not encourage unethical practices that would improve your rankings on Major Search Engines which might include flooding your meta tags with keywords or adding extra links on your page.
Hope you like this post. I will keep you updated with cool tips and information.