Product Management Insight

Adobe was a diamond sponsor of ArgoCon and we hosted a workshop on September 21, 2022, to brainstorm and formalize the definition and capabilities of an Internal Developer Platform (IDP) with the community’s feedback. In this workshop, which was in the spirit of community open discussion, we shared our IDP journey, and brainstormed with other community thought-leaders on making IDP a reality, based on Argo and other open-source projects. In preparation for the workshop, we had shared the following GitHub document where we outlined the key capabilities of an IDP and gathered the community’s thoughts and feedback.

Here is a visual we came up with to formalize key capabilities of an IDP and here's a link to the full blog post.

I recently moved into a product management role at Adobe. This is my first post as a PM published on Adobe's Medium Tech blog about Ethos (the team I work in). Ethos is a cloud-native and cloud-agnostic platform (and principles) that streamlines the development, operation, and consumption of cloud services inside Adobe. Here's a link to it and below is a high-level architecture of Ethos.

It's never been more important for organizations of all sizes to personalize their experiences for their customers and audiences, and AEM and Adobe Target are two stellar ways to do this. 

Here's a link to a post which I coauthored to show how to use Project Firefly, our framework for building custom, cloud-native Adobe apps, to integrate AEM and Target in a separate UI to more easily achieve your personalization goals.

With the new SDK for Adobe Audience Manager, website data has traditionally been collected from an object or data layer on the page, or Adobe Analytics has forwarded the data into Adobe Audience Manager’s server, using Adobe Experience Platform Pipeline. Then Adobe Experience Platform Launch will send all website event data to Adobe Experience Platform’s Edge server where it will be federated out to the different Adobe Experience Cloud products including Audience Manager.

I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Audience Manager through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

Adobe Experience Platform Web SDK is intended to replace the existing libraries across our various Adobe Experience Cloud solutions such as appMeasurement.js, at.js, dil.js, and visitorapi.js. The important difference is that a library was written from the ground up leveraging an updated schema via Adobe Experience Platform Experience Data Model (XDM) to map and collect data agnostic of the solution the data is pushed into for further processing. I coauthored this post on Adobe's Medium Tech blog to explain how to route data to Adobe Analytics through the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

Adobe Experience Platform Web SDK consolidates solution-specific requests into a single payload for a seamless and much more simplified implementation. I coauthored this post on Adobe's Medium Tech blog as part of a series of blogs we're going to write about migrating existing Adobe implementations to the newly launched Adobe Experience Platform Web SDK. Here's a link to it.

Adobe I/O is a one-stop shop for developers, giving them everything they need to extend the capabilities of the Adobe tech ecosystem. I coauthored a post where we took a look under the hood at our I/O architecture, components, and all the dev tools and services available on I/O Runtime (Adobe's serverless platform), plus the different Adobe Experience Cloud use cases that I/O makes possible. Here's a link to Adobe's Medium Tech blog post I coauthored and below is the visual of the architecture.